The Oak Table — Restaurant Website
- Client
- The Oak Table Restaurant
- Industry
- Farm-to-Table Dining
- Scope
- 8-page website
- Duration
- 3 weeks
- Launched
- January 2024
3 wks
Design to launch
+41%
Online reservations (month 1)
5 ★
Client satisfaction
The Oak Table had built a loyal local following for its seasonal menu and relaxed atmosphere — but their website was a static brochure that sent potential diners elsewhere. We designed a site that puts food photography front and center and makes reservations impossible to miss.
1The Brief
The restaurant changes its menu four to six times per year and wanted to manage those updates without involving a developer every time. They also needed a clear reservation flow — about 70% of their visitors arrive on mobile and the previous site had no mobile-optimised booking path.
A secondary goal was building a private events page for corporate bookings, which had previously been handled entirely through phone calls and email threads — an inefficient process that the front-of-house team wanted to streamline.
2Our Approach
We designed the homepage around a single full-screen hero with one action: "Reserve a table." Below that, the menu is structured in editable blocks — sections, dishes, prices, and seasonal tags — so the team can update it through a simple admin panel without touching code.
OpenTable was integrated directly into the reservation flow rather than opening a new tab, reducing drop-off by keeping users on the restaurant's branded experience throughout. The private events page includes a structured inquiry form that replaces email threads with a qualified lead record.
3The Results
In the first month after launch, online reservations increased 41% compared to the same month the previous year. The private events inquiry form received 14 submissions in its first six weeks — previously, the restaurant averaged two to three corporate enquiries per month via phone.
The team now updates the menu independently. The last seasonal changeover took 25 minutes — down from a two-day back-and-forth with their previous web agency.
"Our previous site was six years old and looked it. The new one brought in more reservation requests in the first week than the old one did in a month."